Trademark Licensing - Enforcement
Howard University in conjunction with the Collegiate Licensing Company (CLC) will take necessary measures to address potential counterfeit and unlicensed merchandise using the University's trademarks. CLC, the exclusive licensing agent for Howard University, will work closely with law enforcement officials to patrol the marketplace in search of counterfeiters selling “knock-off” merchandise and all counterfeit merchandise is subject to seizure. Enforcement efforts for Howard’s Homecoming and Commencement will also be conducted on campus and the surrounding community.
Trademark infringement violates state and federal laws, including criminal laws. Penalties vary depending on the extent of the violation, but can include confiscation of the product and equipment used to make it, fines, and even jail time for more serious violations. Confiscated product is eventually destroyed or donated to charitable organizations.
Royalties generated from the sale of Officially Licensed Collegiate Products go back to the University to enhance various initiatives on campus.
Tips for purchasing Howard University merchandise
• All officially licensed merchandise should display the Officially Licensed Collegiate Product hologram somewhere on the product or hangtag.
• The merchandise should depict the Howard University logos and marks in a tasteful and appropriate manner. If it is distasteful or inappropriate, the merchandise is unlikely to have been licensed by Howard.
• The tag on the garment should be intact. A torn or missing tag is evidence of a second-hand garment, one that probably would not meet the stringent quality standards in place by Howard.
• All merchandise should bear the name of the manufacturer somewhere on the product, either in the form of a hangtag, a neck label, or screen-printed directly on the garment.
• All merchandise should have the appropriate trademark designations (i.e., ®,™) next to a specific name or design.
About the Collegiate Licensing Company
CLC is a division of global sports and entertainment company IMG. Founded in 1981, CLC is the oldest and largest collegiate licensing agency in the U.S. and currently represents nearly 200 colleges, universities, bowl games, athletic conferences, The Heisman Trophy and the NCAA. The mission of CLC is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. CLC is dedicated to being a center of excellence in providing licensing services of the highest quality to its member institutions, licensees, retailers and consumers. Headquartered in Atlanta (Ga.), CLC is a full-service licensing representative, which employs a staff of more than 80 licensing professionals who provide full-service capabilities in brand protection, brand management, and brand development. For more information on CLC, visit: www.clc.com.