Mission, Vision, & Values

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Operate externally competitive business units that augment and support the core University functions and contribute revenue to the University’s operating budget.   Attract, develop, engage, focus, and retain a diverse, energized, and highly productive staff dedicated to the University’s mission, goals, and values.


Provide service-oriented, quality auxiliary programs and services that are competitively priced, while developing stronger brands and compelling products in an effort to provide a unique, inherently personal customer experience – communicated through innovative customer outreach – thereby capturing customers’ loyalty and winning their business.


l Customer Driven: Understand customers to anticipate and respond to customer needs.

l Efficient: Be performance driven to deliver service levels and create synergies to fully leverage resources.

l Continuously Improving: Communicate transparently, honestly, and frequently, while supporting performance management through relevant metrics and talent development.